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East Coasters Bike Shop is becoming Trek Bicycle Roanoke and Trek Bicycle Blacksburg

Since we first opened our doors in Blacksburg in 1974 and Roanoke in 1993, we've found success in Virginia by putting our customers first, sharing our love of riding, and welcoming everyone who visits us, whether they're an experienced mountain biker, a first-time roadie, or a commuter.
After a great deal of consideration, we’ve decided that the time has come to take a new and exciting step. We're stepping away from the business. We’ve found a partner in Trek Bicycle, who will take what we've created here at East Coasters and build on it, continuing to serve our community in even bigger and better ways while sticking to the same core principles of treating people like family and delivering outstanding customer service.
We’re confident Trek Bicycle will immediately become a central support network for all cyclists in our community. We're excited to see the changes and we're confident you'll find them as exciting as we do. We know we are leaving you in good hands. Both stores will be closed in early August for the transition to occur, but we hope you stop in before that to take advantage of all the great deals we have in store during our last ever East Coasters Summer Sale.
We’d like to send a big thank you to each and every one of you for helping to make this place what it is, and for continuing to make us such a special part of the community.

It's been a wonderful ride.

Wes and Chris

Q and A about the changeover

What about your staff?

All of our staff will be offered positions with Trek so you'll still see the same awesome folks that have made us what we are.

Will customers get product support for bikes bought from East Coasters?

Absolutely! We've been a committed Trek dealer for well over 25 years so the changeover is pretty seamless from that perspective.

What about those people who had products on backorder at East Coasters?

All that will transfer over to Trek so no worries! 

What are Chris and Wes going to do?

They have no idea, but they're not retiring. Why, do you know of a good job for a couple of washed up bike guys??